Undone Beauty

Minimalist beauty, major benefits.

Undone was created to offer multi-tasking, clean beauty products that do more for less. The suite of products speaks to the minimalist consumer, offering multi-use, multi-benefit makeup that enhances beauty while nourishing skin with natural ingredients.

The imagery and assets showcased were a part of a brand refresh, centered on the ethos of minimalism and created in an effort to make Undone feel more indie.

The brand makeover contributed to Undone being available at Ulta and a 20+K growth in Instagram following in six months.

Photography: J. Ryan Ulsh; Art Direction: Audrie Kapinus; Creative Direction: Leah Nista.