McQueen and
the Violet fog
Handcrafted gin with a luxury vibe and an ownable icon inspired by rock’n’roll and tattoo culture.
See details, process, and additional merch below.
The bottle features a front paper label with foil stamping and embossing and an eye-and-crown embossed metallic label. The custom molded cap also features foil stamping and embossing.
Moodboard.
Initial concept exploration: sketches, typography, and embellishments.
Press coverage featuring custom presentation box + additional merch design.
Wiz Kalifa became an early fan and spokesperson, including the gin in his music videos, social media, and even on the side of his tour bus.