Skeleton Wines
Rebrand
Skeleton is a collection of wines that showcase the most popular varietals from countries around the world with an intriguing, fun package at a price that's anything but intimidating.
The previous bottle designs featured a skull graphic and bold typography (left). The goal was to maintain the graphic quality and bright color palette while de-emphasizing the skeleton, because the brand’s success had become very seasonally-based around Halloween. I reduced the focus by literally making the Skeleton a “face in the crowd."
Website design.
Shipper design.